Premium Remy human hair extensions
The cool-girl brand of professional hair extensions.
Flicker Socials × Soldy Locks · Prepared exclusively for Soldy Locks
Soldy Locks is a brand-new pro hair extension brand from Em, the founder of Em Hair Artistry. She's been doing extensions for about six years, and she's been working on Soldy since mid-2024.
It's made for the people who actually put the hair in: extension specialists, freelance hairdressers and salon owners.
About 6 years
specialising in hair extensions
25 shades
customised colours at launch
2 lengths
lengths: 18 inch and 22 inch
Where Soldy sits
Recognised for its quality and taste, and priced as accessible premium so both newer and established professionals can make it their go-to.
Premium quality is the foundation, and these five product decisions are the proof. Each one was made on purpose by Em, and each one gives the content something beautiful to show.
A custom colour range, not a factory catalogue.
Instead of picking from a factory's standard colour list, Soldy built its own range of 25 shades.
More practical length options.
Having 18" and 22" means stylists can buy for each client, without paying for length they'd only cut off anyway.
Fuller through to the ends.
Em designed the hair to stay thick right through to the ends, and the close-ups should show it.
Quality and consistency, batch to batch.
Every batch is checked during production and colour-matched against the last one, so a reorder looks like the first order.
Wholesale first.
The whole plan is to be the supplier stylists can count on: hair in stock, orders out on time.
These come from Em, so we'll talk about them as choices she made. No test results, no guarantees and no digs at other brands.
25 shades. Not one from a factory catalogue.
Not the person wearing the extensions. The person putting them in. They're proud of their work, they're on Instagram, and they're building their own name or salon brand.
21–45
They love a relaxed, minimal, Pinterest-y look that feels real, not overly polished or salesy. They love their job, and their life outside the salon too. Their clients tend to be long-term extension wearers who see their hair as an investment.
What matters to them
Hair that gives them beautiful results, every single time.
So Soldy showsClose-ups, finished results and the details behind the hair.
If the hair lets them down, it's their name on the result.
So Soldy showsConsistency between batches and the quality-check process.
Lengths, stock and cost come into every order they place.
So Soldy showsHow to choose 18" or 22", and how trade ordering works.
They want to work with brands that feel like them.
So Soldy showsA brand world they would happily repost: The Soldy Edit.
Ordering and reordering should be easy, not another job on the list.
So Soldy showsA clear trade path from profile to first order.
The audience insight
They're not just buying hair. They're choosing something that shows up in their work, their clients' experience and the business they're building.
So Soldy talks to them like business owners, creatives and real people, never just wholesale accounts.
This is the brand world we'd build: part beauty magazine, part slow-fashion label, part pro hair brand. Think the calm of Pink La Blonde with the product creativity of Crown Affair. It stands out because the ideas are strong, not because every graphic is busy.
How it should feel
Palette
Butter yellow comes from your moodboard (Pantone #F6EACC). The rest is pulled straight from your hair pouch, so the feed and the packaging feel like one brand. Chrome stays a little detail.
Straight from the pouch. The base of the feed and every background that needs warmth.
Roughly how much of each we'd use across the grid. Butter yellow is the accent, so it stays special.
Beautiful hair photos, big type and a bit of humour, with plenty of space so nothing feels crowded.
Good hair,by design.
Tap or hover the numbers. Each image is labelled: Soldy mock-up, mood reference, or a free Unsplash stand-in until the Lili Montesi shoot is done.
Feed preview
Same logo, same palette, same voice. One leans into real salon work, the other into butter-yellow editorial. We'd pick a lead and borrow from the other.
Direction 01
Best forBuilding trust with stylists fast. Leans on Education & Trust and Founder Expertise.
Direction 02
Best forStanding out and building desire before launch. Leans on Brand & Culture and Product Showcase.
Both grids mix Soldy mock-ups with mood references from other brands. They show direction, not finished posts.
References Soldy loves, and what we take from each
What we takeHow cool, clean and calm it feels across every one of its accounts.
For SoldyOne consistent edit and type system across the feed, Stories and Highlights.
What we takeHow the whole feed hangs together, all the way down.
For SoldyPlan the grid in rows so every post sits well beside its neighbours.
What we takeClever product shots, really consistent branding and marketing ideas that feel fresh.
For SoldyTreat wefts and tools as objects worth styling, not catalogue shots.
What we takeThe mix of content, and how excited their customers get about posting and being featured.
For SoldyNot everything has to be salon content, and stylist features give people a reason to tag you.
What we takeThe cool-girl fashion and beauty aesthetic.
For SoldyFashion-led styling and a lightly playful voice in The Soldy Edit.
These are for inspiration only. We won't be copying anyone.
Good hair, by design.
A fellow pro with great taste, who doesn't take herself too seriously.
She knows her stuff, she's relaxed about it, and she's a little bit playful. No over-the-top luxury talk and no hard sell.
Build a brand world stylists want to be part of, so Soldy gets noticed, followed and remembered.
What we'll coverBeauty references, hair culture, fashion, salon life and creative inspiration.
Soldy's own little beauty magazine, about who the brand is for rather than any one product.
Example posts
A weekly round-up of the looks, products and inspo stylists are saving right now.
View on Instagram
The Soldy Edit is all about taste and feel. It's not where we talk product.
Share what Em and fellow hairdressers know about extensions so stylists can feel confident ordering from Soldy Locks.
What we'll coverHair quality, product features, application tips, what to look for when choosing a supplier, and real work from the stylists using Soldy.
Em and fellow stylists explain the decisions behind Soldy Locks hair and why they matter in the chair.
Example posts
Show how a shade mismatch affects an appointment and how Soldy Locks checks colour across batches.
Watch on TikTok
A quick guide to picking a length from the client's own hair and the look they want.
Watch on TikTok
A quick read on a trend in the industry and what it means for extension clients, as a scroll-stopping carousel.
View on Instagram
Soldy's new, so there isn't a trade community yet and we won't pretend there is. We'll start with approved work from Em Hair Artistry or stylists already involved, and grow it as real customers come on board.
Good Hair, By Design makes people want the hair. Behind the Weft explains it, and why the little details matter.
Introduce Em and her years behind the chair, so stylists trust the person behind the brand and see what sets Soldy apart.
What we'll coverManufacturing, building the business, lessons learned and Em's honest opinions.
Em's own take on building a hair extension brand after years of doing extensions herself.
Example posts
Em introduces the brand and why she started it, straight to camera, from her own studio.
View on InstagramA supplier frustration Em's happy to share, and how it shaped Soldy.
Watch on TikTok
A Reel from her trip footage, sharing one thing that changed the product.
Watch on TikTok
Behind the Weft teaches the product. Notes From Em is Em's own experience, opinions and decisions.
Show off the hair, the shades and the finish, so stylists can picture it in their own chair and want to order.
What we'll coverCampaign imagery, colour reveals, length features, installs, transformations and how to order.
The hair gets its moment: colours, lengths and fullness, with gorgeous images doing the talking.
Example posts
A close-up Reel on how full the ends are, and why Em designed them that way.
Watch on TikTok
Illustrative strip only. The real shade cards come from the Soldy range and the product shoot.
In this series the hair is always the star. No comparisons with other brands, just the product looking its best.
Not every post needs to sell. But every pillar should help bring in the right stylists and grow the business over time.
Brand & Culturee.g. The Soldy EditI love this brand's vibe.
Education & Truste.g. Behind the WeftThey understand what makes good extensions.
Founder Expertisee.g. Notes From EmShe understands my work.
Product Showcasee.g. Good Hair, By DesignThat hair looks incredible. Where do I order?
The balance
January 2027
Something good is coming for the girls behind the chair.
Posting starts in January 2027. Your launch date isn't locked in yet (Shopify, stock and shipping all need to be ready first), so we've planned it in phases instead of around one big day.
Show people the look and feel, set up what Soldy stands for, and get them curious.
Call to actionFollow for launch updates.
Introduce the hair, the range and the thinking behind it.
Call to actionRegister interest in trade access, once the form or waitlist is live.
Once the Shopify site, stock and shipping are ready, we turn all that interest into trade accounts and first orders.
Call to actionApply for a professional trade account.
feed posts a week
Post 1Editorial or brand-buildingPost 2Product or educationPost 3Founder, community or conversionEnough to stay consistent and keep it varied, without burning through your content. It's the rhythm we'd recommend, not a contract.
A rough guide for now. We'll tweak it once the launch date is set. Tap a pillar to see how it's spread out.
Week 1
Week 2
Week 3
Week 4
Your profile has three jobs: help people find you, make Soldy look legit, and point them to the trade application.
soldylocks
Soldy Locks | Professional Hair ExtensionsHair extensions supplierWhere good taste meets great hair.
Premium extensions, made for professionals.
↓ Apply for trade
Tap a Highlight to see why it's there.
Proposed name field
Soldy Locks | Professional Hair Extensions
Bio options
Tap an option to preview it on the profile. Copy drops it straight into Instagram. The link goes to the trade application once it's live.
Three pinned posts
Who Soldy is, and why it exists.
The range, lengths, shades and the details behind the quality.
Who can buy and how to apply for a professional account.
Highlights
We want more stylists discovering Soldy Locks, following the brand and getting to know the quality of the hair. When they’re ready to try a new supplier, the path to applying for trade should be obvious.
What each pillar does
Brand
Use strong hair imagery, transformations and styling inspiration to get Soldy Locks in front of more stylists and give them something worth saving.
What to track
Education
Let Em show what goes into the hair, how it performs in the chair and what stylists should look for when choosing a supplier.
What to track
Trade
Show stylists who can apply, how to apply and what happens once they submit. Use Apply for trade as the call to action.
What to track
The trade journey
Reels, carousels, shares and recommendations.
Bio, pinned posts and Highlights make the case.
The step everything points to.
Clear criteria, clear timing.
Range, shades and tools in one order.
Reliable stock keeps them coming back.
Make Apply for trade easy to find in the bio link, Trade Highlight and pinned post. Explain who qualifies and what applicants can expect after they submit.
What we’ll review each month
Track net new followers, reach, saves, shares, profile visits and website clicks alongside trade applications, approvals and first orders.
Review the top posts by pillar so we can see which ones get Soldy Locks discovered, which ones stylists come back to and whether more people are taking the next step towards trade.
Soldy Locks · Social media strategy
We can't wait to bring a little Flicker magic to Soldy Locks.
flicker
Flicker Socials · Socials Revamp
Imagery: Soldy brand mock-ups, mood references from other brands (for direction only) and free Unsplash stand-ins until Soldy’s own shoot. Stand-ins aren’t Soldy product.